Professional photography for your event

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Teams & Events Management

I am an enthusiastic, outgoing individual, who thrives from the responsibilities and challenges that an event management position offers, and enjoys the brief but intense connections made with customers and colleagues in the promo-world.

…enjoyable events, which meet their targets!

I have invested the past 20 years of my career in the promotional and experiential field, during which I had the pleasure of working with many brands, managing teams of sizes ranging from 3 to 20 people, on a variety of settings including road shows, VIP events, conferences, music and food festivals.

Through this journey, I have been witnessing the development and shifting of priorities over the time, alongside the different approaches from client to client; this  was instrumental in  widening my understanding of how all the key elements play their part to come harmoniously together, and helped me to appreciate the need for a strong adherence to the client’s brief.

It is because of this holistic vision that I have developed the ferocious determination and perseverance that ultimately enables me to deliver enjoyable events, which meet their targets. Some of those brands I worked for:

asda logo Azera logo BAMuk logo Boots logo Buxton logo Cadbury logo Coalition logo Co-op logo Corsodyl logo Elevate logo Eroica logo Gomo logo logo Gsk logo Heart FM logo Immerse logo Imperial Tobacco logo Jacobs logo Douwe Egberts logo Kenco logo Kreate logo Mars logo Mash logo Max Strong logo Meadowhall logo Milkround logo Morrison logo MYBlu logo

Trusted by tens of Brands & Agencies

N2o LTD logo Nestle logo NFL logo Nordic logo Ocado logo Odro logo Olympia logo Pepsi co logo Pizza Express logo Quality Streets logo Raleigh Sensodyne logo Sensodyne logo Sky logo Spar logo Star Wars logo Sta Travel logo Ted Staffing logo Tesco logo Thorntons logo Tobacco Bay logo Tostitos logo Unifi logo Walkers logo Google logo Excel logo none none


I place a strong emphasis on understanding the objectives that the client is trying to communicate to me through the brief and on empathizing with the client’s ethos and vision of his event, in order for me to act on his behalf with integrity and with communion of thoughts. I am a vocal advocate of effective communication between team players involved at all the different stages of an event and a believer in the continuous cycle of feedback and re-evaluation, action and reaction, as a way to eventually shape the outcome of the event.

… balanced mix of know-how, acumen and foresight that enables me to spot and manage clusters of potential issues, and to discern what chain of positive reaction to initiate in order to influence the course of the event…

Through this process of recognition and evaluation, I have developed the balanced mix of know-how, acumen and foresight that enables me to spot and manage clusters of potential issues, and to discern what chain of positive reaction to initiate in order to influence the course of the event.

Although I love to bring structure to the event through a methodological approach, I strive to find that balanced sweet spot between making it efficient and keeping it fun; I acknowledge that after all, it is the experience that Your customers will bring home with them and share amongst their friends.

I embrace that my role of event manager is to offer all those elements of support for my team so that by increasing their level of comfort, it does too exponentially increases the level of effectiveness of each of their encounters with the public; I trust that by catering for the needs of my team and by nourishing the fertile environment for them to flourish and their contagious charisma will turn each interactions with the public into a truly memorable experience. With this in mind, my approach starts with an honest estimate of my team’s many talents ( and evaluation of their limitations) with the view in  mind of maximizing their proactiveness by assigning to each of them a role that is not only best suited, but also most loved by them.

..I love bringing structure to an event...

I recognize the importance of daily recording and showcasing the  highlights to the client, the benefits that the event has brought to their customers, and ultimately, to their brand; I often do that through extensive verbal and written communication, through the use of well composed and engaging videos, photos and testimonials and the approved use of social media platforms.

As an added bonus, I really enjoy my job! I enjoy planning how to maximize the daily schedule, I enjoy  taking on the challenge to make those activities more fluid and I ultimately take enjoyment watching the event unfolding the way the client originally envisaged.

My typical day

No two days are the same, however they are often brought together by the same determination to strive for the best.

I have a very much “hands on” approach; as such, and when possible, one will also often find me rigging, preparing, or prepping on the day preceding or following my events.

I enjoy when given a chance to be involved or getting to know the many different stages in the making of the event, even if not in a participative manner, even if only as a witness or just being made part of that pod of knowledge…  

This helps me tremendously to understand how “my world” fit as a portion into the wider scheme of things, just a piece in the greater jigsaw puzzle. It helps also to better manager starting up and finishing off procedures to suit whatever comes before or after my “part of the story”.

To have a better visual understanding of how I work, I have composed a time-lapse  of my typical promotional activity day; as I perhaps omitted from the video part all the “before and after”, I am happy to list below all what a day may comprise of.

I usually pick up the Luton van from the van hire depot, I collect the promotional kit, uniforms and all the promotional collaterals from the client office, head to the client’s warehouse and load the sampling stock (if it is the case of the sampling campaign). I then attend the first brief at the warehouse where the logistic staff will show me how the stand set up should look like, teach me how to assemble the various units, talk me through the specifics of how to interconnect computers, interactive graphics, TV’s or screens – or whatever piece of technological or not technological hardware there may be. They will also  guide through the most common troubleshooting- I feel prepared now for whatever may come my way!

I am always present throughout every minute of the live activity…

I love this part cause I get to know all the key people behind the stages, exchange numbers and feedback, and   establish a direct line of communication with them as they can assist me further if/ when needed. Shortly after I will attend a final meeting with the client or the campaign manager to be briefed on the campaign’s objectives, product’s background, targets and data gathering techniques for the campaign evaluation purposes – we are ready to begin!

This is also a great occasion to get to know all the office people, which are often those that will handle my calls when my contact is not on duty.

I arrive on location the day prior the activation starts; I generally take advantage of the extra day to head to location and lease with the site manager in regards to where to position myself and how to conduct my promotion in accordance with the site’s safety rules;  the intention is to possibly set up the units that same night, or at least have everything planned and agreed for it to happen early the following morning instead. I then arrive to the hotel on the night before – time for big dinner and some well deserved rest!!

...Honesty, integrity, determination...

In the morning I connect with my rigging team and brief them in regards to the specifics of the venue; later on the same morning, as my promo team arrives,  I re iterate the key info highlighted on their brief, convey any latest feedback and developments and bring them up to speed with the way the event has evolved so far; there is usually a FAQ session where the team is invited to offer feedback, followed by a role-play scenario where we discuss the challenges and highlighting the solutions… a quick round of coffee and a bun to get our day starting with the right foot, and then all ready to start!

I am always present throughout out every minute of the live activity, managing the event, offering support to my team, covering for their assigned breaks and for their natural breaks, monitoring the stock and marketing material used and replenishing when it is needed, monitoring the number of units sold (if the promotion was taking place in  store) and taking some interaction photos. I relate any issues or feedback to the client or to the agency on a daily basis, keeping them informed of the progresses and on the overall performance.

At the end of the live activity day, I organize for the stands and all the equipment to be de rigged and packed safely into the van, ready to be transported onto the next venue the following day; I drive to the next location straight after, staying overnight in a nearby hotel.

I place a strong emphasis on empathizing with the client’s ethos and vision of his event

Once back at the hotel, I compose and send the daily reports, consisting primarily of the activity data ( quantity of stock used, leftover stock, literature handled out, number of people approached, the number of people that sampled or took part into the campaign,  gauging the percentage number of male to female customers we interacted with, their age bracket, and the total number of vouchers/leaflets/literature handled out); there is often an anecdotal part where we could relate to your client anything of any relevance that happened the day, any suggestions or feedback made by the customers. It comes accompanied with a feedback section where I have the chance to tell the campaign manager of ways in which I think the promotion could be improved, based on the experience of the day, or where I can simply relate to him or her of anything not working as well as originally envisaged.

With my reports, I attach all the images taken throughout the day….it is by then time to get some rest and get ready for the following day!


If what you read above sounds of any interest to You, please don’t hesitate to get in touch with me!


Testimonials & Feedback

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Case Studes & Archives

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Event Photography

 Planning to have your event professionally photographed?

Then please visit my photography portfolio to find out more about event photography and much more!! 

With over 15 years experience in several niches of commercial photography, and over a decade of managing teams in the event and experiential field, I have developed and refined a sense of what the industry requires even when it comes to showcasing your successes through some amazing images!

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